New Skin Vit A Boosts Effects of Anti-Ageing Creams Are you getting enough? The Department of Health reports that the diets of 95% of women and 89% of men contain less than the European Community recommended daily allowance of vitamin A*, a nutrient well known for its wide-ranging anti-ageing and skin normalising benefits. According to Advanced Nutrition Programme, makers of new oral skincare supplement Skin Vit A, this fact could be a key reason our skin doesn’t look as great as it could. Dry skin, lines and wrinkles and uneven pigmentation are some of the signs that vitamin A is lacking. It is difficult for the body to absorb nutrients from skincare creams so the easiest way to increase levels is to complement a vitamin rich diet with a food supplement. This takes advantage of the body’s ability to process and use vitamins from the inside. New Skin Vit A provides a daily dose of oral vitamin A in the easily absorbed retinyl palmitate form that is found naturally in the diet and in skin. Each capsule contains 5000 iu of vitamin; one to two per day with food is recommended. Abundant research shows vitamin A to be one of the most important nutrients for normal cell production and repair throughout the body. Vitamin A influences skin’s immune and sun protection qualities and helps prevent collagen breakdown and maintain skin firmness. It promotes better moisture levels and assists in controlling sebum production, which helps balance oiliness. “Oral vitamin A should be the first step in any healthy skincare regime at any age,” says Lorraine Perretta, nutritional consultant to the Advanced Nutrition Programme. “By taking vitamin A internally you nourish skin over your whole body, not just where you apply creams.